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Search Engine Optimisation is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
If you want to be king of the SERPs (search engine results pages) and increase your visibility for current and potential customers, you need to utilise SEO (search engine optimisation) tactics to get noticed and drive traffic to your website. But what is SEO and how has it changed over the years? On 6 August